The Creative Thinking System

Walt Disney used what he called The Creative Thinking System.  Here are the four components:

1. The Unique factor.  The major objective in the creative thinking system is the development and discovery of the “unique factor.”  It’s important not to copy what other people do but through creative thought to develop a unique approach. 

2.  The show factor.  Do what you do so well that people will want to show others how well you do it.  This objective is accomplished by devotion to  excellence.

3. The romance factor. Romance the idea or concept and raise it to a new standard.  Add that special touch to it! Walt Disney romanced the amusement park and created a new thing — a theme park.

4. The plussing factor. Never let something alone.  Keep fooling around with it, improving it, and making it better. You know you have a unique factor when someone steals it.  So keep the unique factor unique by constantly plussing it.

 

Advertisement